Our Culture

Our culture shapes everything we do; from how we work every day, to how we support our customers and communities.

Our Values

Our Group values describe what it’s like to work at SBG. They have been developed by our employees to reflect what we already do really well and how we aspire to work in the future.

Real People

We treat colleagues and customers fairly, respectfully and as more than numbers.

One Team

We collaborate as one team so we can achieve more together.

Own It

We own what we do and ensure we have what we need to do it.

Be Brave

We stay ahead by moving faster, taking calculated risks and always improving.

Stay Hungry

We have a restless desire to win in the market and find an edge wherever we can.

Supporting
The Environment

We actively promote responsibility for the environment within the organisation through a range of sustainability initiatives. These include assessment of the environmental impact of our operations and setting clear objectives and targets to improve our environmental performance.

Our Vavista brand is also a market-leader in sustainability. It is the only insurance brand that commits to plant a tree every time we sell a policy. What’s more, we’ve taken this even further, working with Offset Earth to offset the in-office carbon footprint of our Vavista staff through further tree-planting.

We will assess the environmental impacts of our operations and set objectives and targets in order to improve our environmental performance through our Green Team.

Our Vavista brand Plant a Tree initiative for policy holders has been extended to cover our staff. We work with Offset Earth to plant trees to cover the in-office carbon footprint of our Vavista staff every year.

4,322 Tonnes

of staff CO2 offset

(as of November 2024)

Proud Partner

of Eden People + Planet

(Vavista Only)

401,453

Trees Planted

(as of September 2025)

Supporting
Local Charities

The Group actively promotes fundraising through its Charity and Social Committee, which oversees all non-profit initiatives across the organization.

Comprised of staff volunteers, the Committee selects charitable causes through a staff voting process, supporting both local and national charities.

Supporting
Employee Wellbeing

We support and encourage an ethical mindset based on ‘doing the right thing’ borne out of clear and embedded company values. This includes protection of the health.