Fuelled by Ambition
We have a restless desire to win in the market, and our bold strategy sets out our ambition to become one of the UK's leading motor insurers.
Our Strategy
Our strategy maps the decisions we make, guides where we focus our efforts, and defines how we set ourselves up to win. It's formed of our Mission, Vision and Strategic Ambitions.
At its heart is a relentless focus on our customers. Without them, we don’t have a business.
But as we grow towards becoming a top five motor insurer, we know it's our people who will fuel that journey. A great place to work for them means better outcomes for our customers. And our shared belief in valuing each other is why so many of our people joined and choose to stay.
Our Mission
We help more customers save time and money, providing peace of mind for the motor cover they need.
We
It starts with us. We believe that to deliver our mission, we need to create an environment where our people can do their best work.
More
We’re growing, and we will continue to grow by providing our customers with fair and affordable cover. This means we will need to be innovative and adapt to an ever-changing market.
Customers
Our customers are at the centre of everything we do. We’re there to provide peace of mind when they need us most, and a reliable experience whenever they contact us.
Motor
Today we’re a motor insurer. We provide ancillary products related to motor, but fundamentally that’s where our focus is.
We
It starts with us. We believe that to deliver our mission, we need to create an environment where our people can do their best work.
More
We’re growing, and we will continue to grow by providing our customers with fair and affordable cover. This means we will need to be innovative and adapt to an ever-changing market.
Customers
Our customers are at the centre of everything we do. We’re there to provide peace of mind when they need us most, and a reliable experience whenever they contact us.
Motor
Today we’re a motor insurer. We provide ancillary products related to motor, but fundamentally that’s where our focus is.
Our Vision
A great team, building a world where insurance is a valued purchase.
Team
To deliver our vision we need great teams and a culture where everyone’s ideas have value, where working at SBG is a career defining experience.
Building
We’re not there yet. We need to innovate, test and learn, and fail fast when it comes to working out new ideas.
Insurance
Our Vision isn’t just motor. We will grow into new areas where we see opportunity.
Valued
Today insurance is often just a tick the box purchase. In future we want to add value for our customers, and make sure they keep coming back.
Team
To deliver our vision we need great teams and a culture where everyone’s ideas have value, where working at SBG is a career defining experience.
Building
We’re not there yet. We need to innovate, test and learn, and fail fast when it comes to working out new ideas.
Insurance
Our Vision isn’t just motor. We will grow into new areas where we see opportunity.
Valued
Today insurance is often just a tick the box purchase. In future we want to add value for our customers, and make sure they keep coming back.
Our Strategic Ambition
Our strategic ambitions build on our values. They help to direct our focus – everything that we do should be aligned with them.
Driving value from data
Our data & data analytics forms the foundation of the decisions we make. We’ll invest in our data capabilities to drive better customer outcomes, faster decisions, and stable underwriting performance.
Innovative at our core
Customer needs, technology, and capability requirements change over time. We’ll change with them. We’re a fast follower. We structure our business to deliver at pace where we identify proven opportunities.
Scalable in structure
We’re creating an agile business that can adapt as the market shifts, preserving profitability. We’re a cycle player, this means building solutions that can scale up and down – whilst continuing to deliver great customer service.
A winning culture
We're building a place where our people can do their best work and grow their careers. One unstoppable team of real people with a hunger to achieve more, the bravery to do it and the ownership to make it happen.
Driving value from data
Our data & data analytics forms the foundation of the decisions we make. We’ll invest in our data capabilities to drive better customer outcomes, faster decisions, and stable underwriting performance.
Innovative at our core
Customer needs, technology, and capability requirements change over time. We’ll change with them. We’re a fast follower. We structure our business to deliver at pace where we identify proven opportunities.
Scalable in structure
We’re creating an agile business that can adapt as the market shifts, preserving profitability. We’re a cycle player, this means building solutions that can scale up and down – whilst continuing to deliver great customer service.
A winning culture
We're building a place where our people can do their best work and grow their careers. One unstoppable team of real people with a hunger to achieve more, the bravery to do it and the ownership to make it happen.